Natural Colors are used in foods and beverage for various reasons. They help to correct natural variations in actual color of the product and for the changes that may occurs during processing and storage. Natural colors are used to make product visually appealing.
Where as, the term Natural flavor means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from spice, fruit or fruit juices, vegetables and vegetable juices, edible yeast, herb, bark, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof whose significant function in food is flavoring rather than nutritional. In various food products like dairy products such as ice creams, Milk products, and various regional and traditional food natural colors and flavors are commonly used for making such food products appealing to customers and enhancing its taste.
Some of the reasons that color additives used in foods are:
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| source:www.naturesflavors.com |
Some of the reasons that color additives used in foods are:
- color loss due to exposure to light, air, temperature extremes, moisture and storage conditions.
- to add exact natural variation in color
- enhance color that occurs naturally
- provide color to colorless food to get attention
Due to such reasons Natural color additives recognized as an important part of many foods we eat.
As per the research we seen that consuming artificial colors on the regular basis can damage or harm normal brain function. Using natural or organic colors may actually help the brain and slow down the effect of aging.
Natural colors and Flavors Market Overview.
With consumer optimism about naturals colors and flavors (as additives) showing positive movement, the market for natural additives in particular colors, flavor enhancers, carbohydrate and protein based fat re placers and preservative is projected to grow in the upcoming years.
The use of naturally-derived colors in food and beverage application has increased considerably over the last five years. Much of this growth is attributed to increase consumer demand for natural products and consumer avoidance of artificial food additives. Manufactures continue to look to natural ingredients solutions for new product development. As consumer demand for wholesome and healthful food grows, so does the use of natural colors.
If we should go through various market research report, we came to know that the food industry alone accounts for a 70% share of the natural colors and flavors market compared to 27% of beverages.
The natural colors and flavors market is overcoming rapidly on the synthetic once, because many manufacturing companies are using natural ingredients instead of synthetic in their food product.The market is expanding in Asia-Pacific region as the resourceful and cheaper labors, and manufacturing companies are more focusing on this region as this has the huge potential to grow in future.
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