The Functional drinks likes sport drinks, energy drinks and nutraceutical drinks are comes under soft drinks. The sport and energy drink are differ in their functionality so that it should be assessed and marketed differently. Sport drinks are meant to replenish the fluid lost during any physical activity; whereas energy drinks are to provide you a boost of energy.
Global demand for sports and energy drinks is expected to grow at a CAGR of more than 10% from 2011 to 2016. Rising health awareness among consumers is playing a major role in the popularity of this beverage. Coca-Cola Company, PepsiCo Inc, GlaxoSmithKline, and Red Bull GmbH are innovating constantly and adding new products to this niche segment. The industry is experimenting with products such as sugar-free or light drinks to attract female consumers. The market is expected to grow as new formulations are launched. Sports and Energy Drinks Market research report segments the global market of sports and energy drinks on the basis of products, major players, and geographies with market dynamics for macro and micro segments.
With the huge market demand and the growing preference, the market is expected a huge growth in the upcoming years.The growth of the market is also largely attributed to the developments such as the incorporation of the organic and natural ingredients. The varieties of sports and energy drinks containing organic or natural ingredients are increasing continually at present.
In the global retail drinks market, “sports and energy drinks” are amongst the fastest growing segments in the world.
Sports and energy drinks are mostly sold through different retail formats such as convenience stores, supermarkets, and hypermarkets and followed by mass merchandisers and drug stores. The upcoming trend becoming popular is vending machines with 7% share in the global sports and energy drinks distribution channel.
The global market for energy drinks has grown exponentially in the last few years and young adults are the primary targets of the industry. Now, there are hundreds of sports and energy drinks available in the global market. The market was well-established in 2010 and is expected to grow rapidly. The global market for sports and energy drinks is dominated by a few major companies such as PepsiCo Inc, Coca-Cola Company, and Red Bull GmbH with exception of a few regional markets such as U.K., which are dominated by regional player like Glaceau. At present, youngsters are the main target customer of the sports and energy drinks. However, the customer base is expected to widen to adults including women and children.
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